The use of unpleasant or displeasing stimuli to reduce the reoccurrence of a particular behavior by causing an individual to avoid the behavior in the future.

Consequences meant to be displeasing or unpleasant which are used to weaken behavior or deter an individual from certain conduct in the future.

A rule which claims that recreational activities that bring pleasure can help individuals participate in activities they find less enjoyable.

A consequence that people come to consider valuable through its interaction with or connection to a primary reinforcer.

A consequence, such as food, water, or shelter, that fulfills basic needs.

A favorable or pleasant consequence that is used to support, sustain, or further bolster certain conduct.

Outcomes, which may be favorable or unfavorable that result after specific actions and affect future conduct.

A tool, developed by B.F. Skinner, for animal behavior observation in experiments involving operant conditioning.

A process which involves using pleasant or unpleasant outcomes to control conduct and its frequency.

A process which involves repeated associations between a previously neutral stimulus and an unconditioned stimulus to induce a conditioned response in the senses.