The Edvocate

Top Menu

Main Menu

  • Start Here
    • Our Brands
    • Governance
      • Lynch Educational Consulting
      • Dr. Lynch’s Personal Website
      • Careers
    • Write For Us
    • Books
    • The Tech Edvocate Product Guide
    • Contact Us
    • The Edvocate Podcast
    • Edupedia
    • Terms and Conditions
    • Privacy Policy
  • PreK-12
    • Assessment
    • Assistive Technology
    • Child Development
    • Classroom Management
    • Early Childhood
    • EdTech & Innovation
    • Education Leadership
    • Equity
    • First Year Teachers
    • Gifted and Talented Education
    • Parental Involvement
    • Policy & Reform
    • Special Education
    • Teachers
  • Higher Ed
    • Best Colleges and Universities
    • Best College and University Programs
    • Diversity
    • HBCU’s
    • Higher Education
    • Higher Education EdTech
    • International Education
  • Advertise
  • The Tech Edvocate Awards
    • The Awards Process
    • Finalists and Winners of The 2022 Tech Edvocate Awards
      • Finalists and Winners of The 2021 Tech Edvocate Awards
      • Finalists and Winners of The 2020 Tech Edvocate Awards
      • Finalists and Winners of The 2019 Tech Edvocate Awards
      • Finalists and Winners of The 2018 Tech Edvocate Awards
      • Finalists and Winners of The 2017 Tech Edvocate Awards
    • Award Seals
  • Apps
    • GPA Calculator for College
    • GPA Calculator for High School
    • Cumulative GPA Calculator
    • Grade Calculator
    • Weighted Grade Calculator
    • Final Grade Calculator
  • The Tech Edvocate
  • Pedagogue
  • P-20 Ed Careers

logo

The Edvocate

  • Start Here
    • Our Brands
    • Governance
      • Lynch Educational Consulting
      • Dr. Lynch’s Personal Website
        • My Speaking Page
      • Careers
    • Write For Us
    • Books
    • The Tech Edvocate Product Guide
    • Contact Us
    • The Edvocate Podcast
    • Edupedia
    • Terms and Conditions
    • Privacy Policy
  • PreK-12
    • Assessment
    • Assistive Technology
    • Child Development
    • Classroom Management
    • Early Childhood
    • EdTech & Innovation
    • Education Leadership
    • Equity
    • First Year Teachers
    • Gifted and Talented Education
    • Parental Involvement
    • Policy & Reform
    • Special Education
    • Teachers
  • Higher Ed
    • Best Colleges and Universities
    • Best College and University Programs
    • Diversity
    • HBCU’s
    • Higher Education
    • Higher Education EdTech
    • International Education
  • Advertise
  • The Tech Edvocate Awards
    • The Awards Process
    • Finalists and Winners of The 2022 Tech Edvocate Awards
      • Finalists and Winners of The 2021 Tech Edvocate Awards
      • Finalists and Winners of The 2020 Tech Edvocate Awards
      • Finalists and Winners of The 2019 Tech Edvocate Awards
      • Finalists and Winners of The 2018 Tech Edvocate Awards
      • Finalists and Winners of The 2017 Tech Edvocate Awards
    • Award Seals
  • Apps
    • GPA Calculator for College
    • GPA Calculator for High School
    • Cumulative GPA Calculator
    • Grade Calculator
    • Weighted Grade Calculator
    • Final Grade Calculator
  • The Tech Edvocate
  • Pedagogue
  • P-20 Ed Careers
  • Why Do We Pay So Much For Education?

  • Getting Students Back Academic Track with Credit Recovery

  • Why Video is a Crucial Teaching Element for the Flipped Classroom

  • Learning Loss and Ebbinghaus’s Forgetting Curve

  • Implementing Education Tech by Pursuing Tech Education

  • Continuously Growing as a Tech-Savvy Educator

  • Why Should You Pursue a History Degree?

  • 4 Reasons Why Edtech Startups Fail

  • Continuously Growing as a Tech-Savvy Education Administrator

  • Types of Therapy: Everything You Need to Know

EdTech & Innovation
Home›EdTech & Innovation›10 Tips for EdTech Entrepreneurs

10 Tips for EdTech Entrepreneurs

By Matthew Lynch
March 17, 2017
10714
2
Spread the love

Edtech entrepreneurs all set out with good intentions; to better education. While noble, these intentions are met with many obstacles and failure is easy.  Only 14% of teachers use digital curricula weekly. So while the doors of opportunity seem open, the market is saturated with products that never make their way into the classroom. If edtech entrepreneurs are to flourish, they need to address the fears that educators have about technology while pushing innovation. Below are 10 Tips for EdTech Entrepreneurs

  1. Talk to Teachers and Students

As with any product, you need to know what the consumer needs. Doing market research is a fundamental aspect of entrepreneurship, and the edtech industry is no difference. Creating a product without having an idea of its practical use, classroom implementation or student’s needs will fail. Entrepreneurs also need to be aware that their ideas around education (which may stem from their high school days) may be outdated and the concerns already addressed.

  1. Create Edtech that Serves a purpose

Not all edtech entrepreneurs have worked in the education field. It is, therefore, important that the product be defined and that it serves a purpose. Entrepreneurs should never aim to replace educators but aid students and teachers to better do their work. Having a defined purpose is also vital when approaching investors.

  1. Do Research into Pricing Options and Investors

The death of any edtech product is unrealistic pricing. As with any product, profit margins should be slim in the beginning. Aim to appeal to a broad market and be aware of pricing models. EdSurge provides a comprehensive insight into pricing models and how startups can best price their product in the hopes of both enticing buyers and making a profit.

  1. Start Small

Edtech entrepreneurs would love to have thousands of children using their product. This reality is only accomplished over time. Be realistic about who the product is aimed at and how much content will be available. Products that offer 500 unique lessons plans are not built up over night. Start small by offering consumers a product that is budget friendly to both parties pockets and wets their appetite for more.

  1. Collect a Group of Creative Mind

Any edtech products require the skill sets of a number of people. By employing or co-creating with individuals who share the same vision as you, you can be reassured that the end product will be something that can compete in the market. Sourcing freelance web designers and content writers is an excellent way to start as their prices are usually lower than professionals, but the quality can be comparable.

  1. Download and play with Edtech

In order to create a unique product, it is important to know what is on the market and how those products are succeeding or failing.  The best way to do this is to download and use as much edtech as possible. Not only does this give you an eye into the competition but it ensures that the product being created is not a duplicate. Sites like eLearning Industry have databases full of products available for free download.

  1. Stay on Top of EdTech Trends

The edtech industry is quick moving and for a product to succeed it must be both innovative and accessible. By reading articles, attending seminars and staying in the know, increases your chances of creating a product that is in line with what is on offer. Thinking outside of the box is always encouraged, but it is important that the product is in line with current technological literacies.

  1. Advertise Smart

Advertising should make up 7-8 % of the gross revenue of any new business. On top of this, it is important to advertise in the right spaces. Be proactive in finding web pages, magazines and other ways of getting your product seen by educators and prominent insiders. Advertising is fundamental, and without it, a great product can go unnoticed.

  1. Interact with the Edtech Community

Networking may be a term thrown around in the early 2000s, but for new entrepreneurs it is invaluable. By connecting with other professionals in edtech opens doors to meeting investors, collaborating and learning from influential entrepreneurs who have found success. With the internet, this ability to network is easier than ever.

  1. Stay True to Your Goals

This point may sound sentimental but staying true to goals is vital for any emerging business. Edtech products that promise to improve student’s vocabulary should do just that. This is not only a good life lesson, but investors, educators, and advertisers will be more likely to invest in a product that stays to true to its initial intentions. Growing and morphing are always good, but at the beginning, this does little to encourage success.

So, if you have an excellent idea about an edtech project or are already in the process of creating one, these tips offer something for everyone. It is important to stay focused and make sure that the good intention that fueled the idea, materialized into a product that any teacher would be proud to have in their classroom.

 

 

 

 

 

 

 

 

 

 

TagsEdtechedtechchatelearningSTEAMSTEM
Previous Article

Disengaged Students, Part 19: Lack of Support ...

Next Article

The importance of play: what universities can ...

Matthew Lynch

Related articles More from author

  • EdTech Policy & ReformEdTech Startups & Businesses

    How Education Policy Shapes the Edtech Market

    September 13, 2017
    By Matthew Lynch
  • Digital & Mobile TechnologyEarly Childhood & K-12 EdTechTrending Topics

    9 Tips for Teaching Coding in the Classroom

    June 2, 2017
    By Matthew Lynch
  • Early Childhood & K-12 EdTechPersonalized LearningUncategorized

    Why one Mississippi district ditched textbooks for laptops

    December 2, 2016
    By Matthew Lynch
  • Teachers

    How to improve digital writing

    November 6, 2015
    By Matthew Lynch
  • Equity

    Ask Dr. Lynch: The Trayvon Martin Tragedy as a Teachable Moment

    November 30, 2015
    By Matthew Lynch
  • EdTech & Innovation

    Want to inspire kids to learn STEM? Get them to build a robot

    October 15, 2016
    By Matthew Lynch

2 comments

  1. Tiffanie Bosson 18 March, 2017 at 11:10 Reply

    Thanks Mathew for the invaluable lessons shared. The edtech industry is yet to be fully tapped and this information comes in handy especially for start-ups and those willing to venture into this field.
    Once again thanks for the insight.

  2. Rebecca Sanders 21 March, 2017 at 07:02 Reply

    I am quite sure by this time entrepreneurs have something to write home.Technology has been a sure way to envision a bright future for our education sector among many other industries. With these tips, these entrepreneurs would be equipped with the basic skills of what might be needed to transform the sector.

Leave a reply Cancel reply

  • Artificial IntelligencePersonalized Learning

    AI Scales Personalized Education in Ways the Teacher Can’t

  • Artificial Intelligence

    How Artificial Intelligence is Boosting Personalization in Higher Education

  • Artificial Intelligence

    AI Has Started a Revolution in Education

Search

Registration and Login

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Newsletter

Signup for The Edvocate Newsletter and have the latest in P-20 education news and opinion delivered to your email address!

Subscribe to The Edvocate Podcast

Apple PodcastsGoogle PodcastsAndroidby EmailRSS
  • Recent

  • Popular

  • Comments

  • Why Do We Pay So Much For Education?

    By Matthew Lynch
    June 30, 2022
  • Getting Students Back Academic Track with Credit Recovery

    By Matthew Lynch
    June 29, 2022
  • Why Video is a Crucial Teaching Element for the Flipped Classroom

    By Matthew Lynch
    June 29, 2022
  • Learning Loss and Ebbinghaus’s Forgetting Curve

    By Matthew Lynch
    June 29, 2022
  • Implementing Education Tech by Pursuing Tech Education

    By Matthew Lynch
    June 28, 2022
  • 18 Reasons the U.S. Education System is Failing

    By Matthew Lynch
    April 3, 2017
  • The Top 5 Unexpected Benefits of Early Childhood Education

    By Matthew Lynch
    February 29, 2016
  • 7 Benefits of STEM Education

    By Matthew Lynch
    January 12, 2019
  • What is Culturally Responsive Pedagogy?

    By Matthew Lynch
    April 21, 2016
  • pass or fail

    Black Boys in Crisis: Why Aren’t They Reading?

    By Matthew Lynch
    January 16, 2017
  • The Top Streaming Trends for 2022 - BingedNow
    on
    June 30, 2022

    Advantages Of Streaming In Schools

    […] also gives educators ...
  • The Top Streaming Trends for 2022 - Telegraph Star
    on
    June 29, 2022

    Advantages Of Streaming In Schools

    […] also gives educators ...
  • Pros and Cons of Live Streaming Education
    on
    June 27, 2022

    Advantages Of Streaming In Schools

    […] live streaming can ...
  • Giving Unto God What Is Ceasar’s: Carson Vs. Makin
    on
    June 27, 2022

    Pass or Fail: Horace Mann – An American Public School Pioneer

    […] of American schools ...
  • Teacher
    on
    June 26, 2022

    Black Boys in Crisis: Why Aren’t They Reading?

    Taking students to the ...

Ask an Expert

  • Ask An Expert

    How Dumbed Down Education Is Creating a National Security Crisis

    Spread the loveFor the past few decades, our country’s educational system has seen both struggle and tremendous change. With the various ailments plaguing our educational system, education reforms have attempted ...
  • Ask An Expert

    21 Inspirational Quotes That Nelson Mandela Made About Education

    Spread the loveWe all have our heroes. Those human beings that seem larger than life and almost achieve Godlike status. One of my heroes is the late-great Nelson Mandela, who ...
  • Ask An ExpertAssistive TechnologyCareer ReadinessChild Development TechClassroom ManagementDigital & Mobile TechnologyDigital LeadershipDisabilitiesDiversityEarly ChildhoodEarly Childhood & K-12 EdTechEdTech & InnovationEducation LeadershipElementary EducationElementary SchoolEquityFirst Year TeachersFreshHigh SchoolK-12Middle SchoolModern ParentingParent & Family TechParental InvolvementParentingPersonalized LearningPodcastPolicy & ReformPreK-12Special EducationSTEMTeacher EducationTeachers

    The Edvocate Podcast, Episode 7: How Digital Age Teachers Can Win Over Parents

    Spread the loveEducation is a collaborative process, as it takes many stakeholders working in unison to help students succeed academically. One of the most integral parts of this collaborative team ...
  • Ask An ExpertAssessmentAssistive TechnologyBlack Boys in CrisisChild Development TechClassroom ManagementDigital & Mobile TechnologyDigital LeadershipDisabilitiesEarly ChildhoodEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformEducation LeadershipElementary EducationElementary SchoolEquityFeaturedFirst Year TeachersFreshGamificationGifted and Talented EducationHBCU'sHigh SchoolHigher EducationK-12Online Learning & eLearningOpEducationPersonalized LearningPodcastPolicy & ReformRetention & Social Promotion SeriesSpecial EducationSTEMTeacher EducationTeachersTesting

    The Edvocate Podcast, Episode 6: 8 Ways That Digital Age Teachers Avoid Burning Out

    Spread the loveBeing a teacher is a tough job. So much so, many new teachers end up leaving the field within their first three years. To ensure that the next ...
  • Ask An ExpertAssessmentAssistive TechnologyBlack Boys in CrisisBullyingChild DevelopmentChild Development TechClassroom ManagementCurrent Ed NewsDigital LeadershipEarly ChildhoodEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformEdTech Startups & BusinessesEducation LeadershipEquityFeaturedFirst Year TeachersFreshGamificationGifted and Talented EducationHBCU'sHigh SchoolHigher EducationHigher Education EdTechK-12Matthew LynchModern ParentingOnline Learning & eLearningOpEducationPersonalized LearningPodcastPolicy & ReformRetention & Social Promotion SeriesSpecial EducationSTEMTeacher EducationTeachersTestingYear-Round Schooling

    The Edvocate Podcast, Episode 5: The Archetype of a Great Teacher

    Spread the loveOne of the questions that I am frequently asked is, what does a good teacher look like? I respond by mentioning my 10th-grade Biology teacher, Mrs. Minor, and ...

International Education

  • Education FoundationsInternational Education

    4 Reasons You Should Study Geography

    Spread the loveUsually, people are under the wrong impression that geography does not offer many job opportunities, and there are no jobs for a geographer. They think that studying geography ...
  • International Education

    How International Baccalaureate (IB) Programs Work

    Spread the loveThe International Baccalaureate Program is a very intensive pre-college program in which when students get involved, they get college credit. Unlike most other learning initiatives, this program deeply ...
  • International Education

    Globalization: Everything You Need to Know

    Spread the loveGlobalization is the growing interconnectedness of countries around the world. It involves increasing communication and various forms of interaction between people of different nations, ethnicities and cultures. There ...
  • AssessmentEducation LeadershipHigher EducationInternational EducationProfessional DevelopmentTeachers

    So You Want to Attend Graduate School: The 411 on Grad School Admissions Tests

    Spread the loveApplying for admission to professional and graduate schools is no less competitive than college/undergraduate admissions. If you’re planning to pursue a degree in business, law, medicine, or graduate ...
  • Higher EducationInternational Education

    What Extracurricular Activities Impress Colleges the Most?

    Spread the loveWhen you apply to schools that offer holistic admissions or apply to a college using the Common Application, you will have to describe your participation in extracurricular activities. ...

Early Childhood Education

  • Early Childhood

    18 Alphabet Videos to Help Kids Learn Their A.B.C.s

    Spread the loveIs anything more important in a young student’s life than learning their A.B.C.s? These alphabet videos help reinforce the letters and their sounds in a fun and engaging ...
  • Early Childhood

    16 Clean Up Songs for Kids

    Spread the loveCleaning up is a real drag, so We’ve put together this list of catchy clean-up songs for kids! Clean Up the Room https://youtu.be/GfTT8WBL3nM  Clean Up Song for Children ...
  • Early Childhood

    15 Fun Phonics Songs for Kids

    Spread the loveIn need of fun phonics songs for your students. Check out ou list? Alphabet Song https://youtu.be/R2frjzrC5Jg  The A.B.C. Song for Kids https://youtu.be/nKYCy4ZNBpU  Alphabet PE Exercise Song https://youtu.be/O6DgdjvbIyQ  CVC ...
  • Early Childhood

    25 Second Grade Jokes to Begin The Day

    Spread the loveAre your second graders in need of a laugh? Here’s a list of 25 fun second-grade jokes to keep the day rolling! Which letter has the most water? ...
  • Early Childhood

    25 Funny Thanksgiving Jokes for Kids

    Spread the loveIn need of some Thanksgiving jokes for your students? Calm the excitement with some belly laughs, and one of our favorite corny Thanksgiving jokes for kids. Why did ...

Gifted and Talented Education

  • Gifted and Talented Education

    Twice-Exceptional: What Does it Mean?

    Spread the loveTo be twice-exceptional is to be exceptionally gifted in some academic aspects while being below average compared to peers in other aspects. As a matter of fact, such ...
  • Gifted and Talented Education

    A Guide to Talent Search Programs

    Spread the loveThe Talent Search Initiative has as its aim; the identification of high-performing students by organizing specific tests. Different avenues are then provided for these students to channel their ...
  • Gifted and Talented EducationK-12

    Homogeneous Grouping: What You Need to Know

    Spread the loveThis term refers to the grouping of students by mental capability, aptitude, or hobbies. For instance, gifted students are placed in one group, and students with special needs ...
  • Gifted and Talented Education

    Cluster Grouping: What You Need to Know

    Spread the loveThis term describes a manner of classifying gifted students to place them in properly segmented classrooms. For example, about five to seven extremely bright pupils with comparable skill ...
  • Gifted and Talented EducationHigher Education

    Merit Scholarships: Everything Your Need to Know

    Spread the loveThese are monetary gifts awarded by institutions to superbly gifted students, who have set themselves apart by their exceptional performance in schoolwork, regardless of whether they require the ...

Black Boys in Crisis Series

  • Black Boys in Crisis

    The Importance of Mentoring Young African-American Males

    Spread the loveTeachers need to realize that at home, in their neighborhoods, and in school, many students face difficulties that can interfere with learning. Compared to their middle-class counterparts, it ...
  • Black Boys in CrisisDiversityEquity

    7 Ways That Black Students are Discriminated Against in U.S K-12 Schools

    Spread the loveAfrican Africans have a long history of being mistreated in the United States, starting with slavery. It should come as no surprise that their children face the same ...
  • Ask An ExpertAssessmentAssistive TechnologyBlack Boys in CrisisChild Development TechClassroom ManagementDigital & Mobile TechnologyDigital LeadershipDisabilitiesEarly ChildhoodEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformEducation LeadershipElementary EducationElementary SchoolEquityFeaturedFirst Year TeachersFreshGamificationGifted and Talented EducationHBCU'sHigh SchoolHigher EducationK-12Online Learning & eLearningOpEducationPersonalized LearningPodcastPolicy & ReformRetention & Social Promotion SeriesSpecial EducationSTEMTeacher EducationTeachersTesting

    The Edvocate Podcast, Episode 6: 8 Ways That Digital Age Teachers Avoid Burning Out

    Spread the loveBeing a teacher is a tough job. So much so, many new teachers end up leaving the field within their first three years. To ensure that the next ...
  • Ask An ExpertAssessmentAssistive TechnologyBlack Boys in CrisisBullyingChild DevelopmentChild Development TechClassroom ManagementCurrent Ed NewsDigital LeadershipEarly ChildhoodEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformEdTech Startups & BusinessesEducation LeadershipEquityFeaturedFirst Year TeachersFreshGamificationGifted and Talented EducationHBCU'sHigh SchoolHigher EducationHigher Education EdTechK-12Matthew LynchModern ParentingOnline Learning & eLearningOpEducationPersonalized LearningPodcastPolicy & ReformRetention & Social Promotion SeriesSpecial EducationSTEMTeacher EducationTeachersTestingYear-Round Schooling

    The Edvocate Podcast, Episode 5: The Archetype of a Great Teacher

    Spread the loveOne of the questions that I am frequently asked is, what does a good teacher look like? I respond by mentioning my 10th-grade Biology teacher, Mrs. Minor, and ...
  • Ask An ExpertAssistive TechnologyBlack Boys in CrisisBullyingChild DevelopmentChild Development TechClassroom ManagementDisabilitiesDiversityEarly ChildhoodEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformEducation LeadershipElementary EducationElementary SchoolEquityFeaturedFirst Year TeachersFreshGifted and Talented EducationHigh SchoolHigher EducationHigher Education EdTechK-12Middle SchoolModern ParentingOnline Learning & eLearningParent & Family TechParentingPersonalized LearningPodcastPolicy & ReformSecondary EducationSTEMTeacher EducationTeachersTesting

    The Edvocate Podcast, Episode 4: How to Create a Culturally Responsive Classroom

    Spread the loveBuilding a culturally responsive classroom is hard. To help you along your journey, here is your guide to exploring and respecting the cultural backgrounds of your students while ...

RSS Matthew on Education Week

  • Au Revoir from Education Futures November 20, 2018 Matthew Lynch
  • 6 Steps to Data-Driven Literacy Instruction October 17, 2018 Matthew Lynch
  • Four Keys to a Modern IT Approach in K-12 Schools October 2, 2018 Matthew Lynch
  • What's the Difference Between Burnout and Demoralization, and What Can Teachers Do About It? September 27, 2018 Matthew Lynch
  • Revisiting Using Edtech for Bullying and Suicide Prevention September 10, 2018 Matthew Lynch

About Us

The Edvocate was created in 2014 to argue for shifts in education policy and organization in order to enhance the quality of education and the opportunities for learning afforded to P-20 students in America. What we envisage may not be the most straightforward or the most conventional ideas. We call for a relatively radical and certainly quite comprehensive reorganization of America’s P-20 system.

That reorganization, though, and the underlying effort, will have much to do with reviving the American education system, and reviving a national love of learning.  The Edvocate plans to be one of key architects of this revival, as it continues to advocate for education reform, equity, and innovation.

Newsletter

Signup for The Edvocate Newsletter and have the latest in P-20 education news and opinion delivered to your email address!

Contact

The Edvocate
5322 Markel Road, Suite 104
Richmond, VA 23230
(601) 630-5238
[email protected]

Follow us

Copyright (c) 2022 Matthew Lynch. All rights reserved.