The Edvocate

Top Menu

Main Menu

  • Start Here
    • Our Brands
    • Governance
      • Dr. Lynch’s Personal Website
      • Careers
    • Write For Us
    • Books
    • Contact Us
    • Edupedia
  • PreK-12
    • Assessment
    • Assistive Technology
    • Child Development
    • Classroom Management
    • Early Childhood
    • EdTech & Innovation
    • Education Leadership
    • Equity
    • First Year Teachers
    • Gifted and Talented Education
    • Parental Involvement
    • Policy & Reform
    • Special Education
    • Teachers
  • Higher Ed
    • Best Colleges and Universities
    • Best College and University Programs
    • Diversity
    • HBCU’s
    • Higher Education
    • Higher Education EdTech
    • International Education
  • Advertise
    • Request a Product Review
  • The Tech Edvocate Awards
    • The Awards Process
    • Finalists and Winners of The 2020 Tech Edvocate Awards
    • Finalists and Winners of The 2019 Tech Edvocate Awards
    • Finalists and Winners of The 2018 Tech Edvocate Awards
    • Finalists and Winners of The 2017 Tech Edvocate Awards
    • Award Seals
  • Apps
    • GPA Calculator for College
    • GPA Calculator for High School
    • Cumulative GPA Calculator
    • Grade Calculator
    • Weighted Grade Calculator
    • Final Grade Calculator
  • The Tech Edvocate
  • Pedagogue
  • The Edvocate Podcast

logo

The Edvocate

  • Start Here
    • Our Brands
    • Governance
      • Dr. Lynch’s Personal Website
        • My Speaking Page
      • Careers
    • Write For Us
    • Books
    • Contact Us
    • Edupedia
  • PreK-12
    • Assessment
    • Assistive Technology
    • Child Development
    • Classroom Management
    • Early Childhood
    • EdTech & Innovation
    • Education Leadership
    • Equity
    • First Year Teachers
    • Gifted and Talented Education
    • Parental Involvement
    • Policy & Reform
    • Special Education
    • Teachers
  • Higher Ed
    • Best Colleges and Universities
    • Best College and University Programs
    • Diversity
    • HBCU’s
    • Higher Education
    • Higher Education EdTech
    • International Education
  • Advertise
    • Request a Product Review
  • The Tech Edvocate Awards
    • The Awards Process
    • Finalists and Winners of The 2020 Tech Edvocate Awards
    • Finalists and Winners of The 2019 Tech Edvocate Awards
    • Finalists and Winners of The 2018 Tech Edvocate Awards
    • Finalists and Winners of The 2017 Tech Edvocate Awards
    • Award Seals
  • Apps
    • GPA Calculator for College
    • GPA Calculator for High School
    • Cumulative GPA Calculator
    • Grade Calculator
    • Weighted Grade Calculator
    • Final Grade Calculator
  • The Tech Edvocate
  • Pedagogue
  • The Edvocate Podcast
  • How to Become an Education Administrator in Louisiana

  • How to Implement Flipped Instruction into Your Classroom

  • How to Become an Education Administrator in Kentucky

  • How to Become an Education Administrator in Kansas

  • Teaching & Learning Strategies, Concepts, and Terms That Every Teacher Must Know: Letters W-Z

  • How to Become an Education Administrator in Illinois

  • How to Become an Education Administrator in Iowa

  • Teaching & Learning Strategies, Concepts, and Terms That Every Teacher Must Know: Letter V

  • How to Become an Education Administrator in Idaho

  • Teaching & Learning Strategies, Concepts, and Terms That Every Teacher Must Know: Letters U

The Tech Edvocate
Home›The Tech Edvocate›The True Price of Freemium Edtech Products

The True Price of Freemium Edtech Products

By Matthew Lynch
February 12, 2017
Spread the love

Freemium is a Marketing Strategy. If you can remember that simple piece of information, you will successfully negotiate the use of freemium products in the classroom. The vast majority of companies which create and distribute freemium edtech items are FOR-PROFIT BUSINESSES. They are giving you their software to increase sales.

A retailer’s dream is to develop a dedicated consumer base who trusts them and is somewhat dependent on them. Freemium products are a great tool for building a following. We all want to find goods and service providers that we trust. Think how committed most of us are to our hair stylist or auto-mechanic. We don’t have time or energy to research each interaction we have in the marketplace.

Freemium products are a marketing tool used to hook new consumers and make them customers. Venture capitalist and blogger, Fred Wilson, coined the term “freemium” nearly ten years ago in a blog post. Here is his definition of freemium:

“Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base.”

Simply put, If not loaded with advertisements, which would make it against the principles of most school districts, a freemium product is the truncated version of a company’s premium product, offered for free. With pressure to maximize technological enhancement in the classroom, and no budget increases to back this push, a free edtech tool is enticing for teachers and administrators alike.

Be a Wise Consumer

Identifying and maximizing the usefulness of freemium edtech products is key to minimizing the risk and cost of getting something for nothing. Most products are only limited, functioning therefore like an advertisement for the real thing. But beware, some freemium products are dangerous.

Freemium products function as an advertisement in two primary ways. The first technique is to provide the user with a few completely functioning parts of the actual program. The consumer tries the unfinished product, and then, with built-in ads, or follow-up emails, etc., the remainder of the program they are already enjoying, is made easily available.

Other products offer all the features of the premium product, but each feature is limited in function. The product entices you with its various capabilities, but at some point, you will need or want to use advanced features which are locked or nonexistent, offered as a for-purchase enhancement or upgrade. At this point, the entrepreneurs hope you have become dependent on their program, or trust it enough, to purchase the advanced options or upgrades.

Is It Safe?

Finally, the danger of using freemium edtech products. Protecting us all against cyber crime is a billion dollar industry. But no antivirus suite, built-in security system or IT department can protect us against crime when we leave our back door open. Freemium products pose a threat in many ways. The initial product may not offer proper protection, or the security issues could arise from the lack of updates provided without a contract. The products can open schools, students, and families to safety threats. If you use a freemium product, be sure you research the security features and have it evaluated by your IT people.

You Get What You Pay For

If you are preparing to purchase a program to enhance your classroom, freemium edtech products can be a great tool in the process of researching and evaluating. Some educators also use them as alternative resources in their classroom, integrating them within their limits as engaging enhancements as opposed to a major component of their system.

To make a freemium edtech product work for you, be certain to have the IT team examine it. Also, incorporate the product within its inherent limitations or use it as the marketing tool it is when you are researching a purchase. Without these precautions, the real price of freemium could be too high.


Spread the love
TagsEdtechedtechchatelearningSTEAMSTEM
Previous Article

How Coding Should be Taught to Kids

Next Article

How to Teach Young Children to Code

Matthew Lynch

Related articles More from author

  • STEMTrending Topics

    13 Must-Have Virtual Science Lab Apps, Tools & Resources

    August 7, 2017
    By Matthew Lynch
  • Digital & Mobile TechnologyEarly Childhood & K-12 EdTechTrending Topics

    What happens when middle schoolers take to Twitter? They become learners

    June 7, 2017
    By Matthew Lynch
  • EdTech & InnovationMatthew Lynch

    Educational Technologies and Concepts that Every Teacher Should Know: Part IV

    March 18, 2015
    By Matthew Lynch
  • Higher Education EdTechTrending Topics

    How Should Colleges Be Teaching?

    November 27, 2017
    By Matthew Lynch
  • Uncategorized

    Kickboard Announces New White Paper on Four Attributes That Ensure Successful School Culture and Climate Initiatives

    August 16, 2017
    By Matthew Lynch
  • Higher EducationK-12

    The A-Z of Education Blogs: Letters D-E

    May 3, 2017
    By Matthew Lynch

1 comment

  1. Zoom for the Classroom – Online Learning Tips 14 February, 2017 at 10:38 Reply

    […] this blog on the True Price of Freemium EdTech Products notes, free apps are generally a marketing strategy to win paying customers. It’s a good idea to […]

Leave a reply Cancel reply

  • Artificial Intelligence

    The Difference Between AI, Machine Learning And Digital Assistants

  • Artificial IntelligenceCodingDigital & Mobile TechnologyDigital Literacy

    Turn to Coding and Robotics If You Want Your Students to Possess a Growth Mindset

  • Artificial IntelligenceEarly Childhood & K-12 EdTech

    The Effects of Artificial Intelligence on Education

Search

Registration and Login

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Newsletter

Signup for The Edvocate Newsletter and have the latest in P-20 education news and opinion delivered to your email address!

Subscribe to The Edvocate Podcast

Apple PodcastsGoogle PodcastsAndroidby EmailRSS
  • Recent

  • Popular

  • Comments

  • How to Become an Education Administrator in Louisiana

    By Matthew Lynch
    January 16, 2021
  • How to Implement Flipped Instruction into Your Classroom

    By Matthew Lynch
    January 15, 2021
  • How to Become an Education Administrator in Kentucky

    By Matthew Lynch
    January 15, 2021
  • How to Become an Education Administrator in Kansas

    By Matthew Lynch
    January 14, 2021
  • Teaching & Learning Strategies, Concepts, and Terms That Every Teacher Must Know: Letters W-Z

    By Matthew Lynch
    January 14, 2021
  • 18 Reasons the U.S. Education System is Failing

    By Matthew Lynch
    April 3, 2017
  • The Top 5 Unexpected Benefits of Early Childhood Education

    By Matthew Lynch
    February 29, 2016
  • 7 Benefits of STEM Education

    By Matthew Lynch
    January 12, 2019
  • The Dark Side of Educational Technology

    By Matthew Lynch
    October 15, 2016
  • Transformational vs. Contemporary Leadership Styles

    By Matthew Lynch
    February 28, 2016
  • Campuses Have Used IoT Projects to Promote Convenience, Security, and Comfort for Students - The Tech ...
    on
    January 15, 2021

    What Universities Have the Highest Rates of Sexual Assaults Per Capita

    […] security remains a ...
  • Europeans Reveal What 72 Things Weirded Them Out While Visiting America In This Viral Thread
    on
    January 12, 2021

    18 Reasons the U.S. Education System is Failing

    […] www.theedadvocate.org ...
  • Implementing Digital Literacy in the Classroom – MarkerSpace America
    on
    January 11, 2021

    8 Essential Digital Literacy Skills That Students Need

    […] of resources, tools, ...
  • Teaching Your Child to Read – Pedagogue
    on
    January 11, 2021

    Reading Tips for Reluctant Students

    […] do they do ...
  • Is Accreditation Necessary For Private Schools? – Pedagogue
    on
    January 11, 2021

    Should You Teach at a Public or Private School?

    […] there are many ...

Ask an Expert

  • Ask An Expert

    How Dumbed Down Education Is Creating a National Security Crisis

    Spread the loveFor the past few decades, our country’s educational system has seen both struggle and tremendous change. With the various ailments plaguing our educational system, education reforms have attempted ...
  • Ask An Expert

    21 Inspirational Quotes That Nelson Mandela Made About Education

    Spread the loveWe all have our heroes. Those human beings that seem larger than life and almost achieve Godlike status. One of my heroes is the late-great Nelson Mandela, who ...
  • Ask An ExpertAssistive TechnologyCareer ReadinessChild Development TechClassroom ManagementDigital & Mobile TechnologyDigital LeadershipDisabilitiesDiversityEarly ChildhoodEarly Childhood & K-12 EdTechEdTech & InnovationEducation LeadershipElementary EducationElementary SchoolEquityFirst Year TeachersFreshHigh SchoolK-12Middle SchoolModern ParentingParent & Family TechParental InvolvementParentingPersonalized LearningPodcastPolicy & ReformPreK-12Special EducationSTEMTeacher EducationTeachers

    The Edvocate Podcast, Episode 7: How Digital Age Teachers Can Win Over Parents

    Spread the loveEducation is a collaborative process, as it takes many stakeholders working in unison to help students succeed academically. One of the most integral parts of this collaborative team ...
  • Ask An ExpertAssessmentAssistive TechnologyBlack Boys in CrisisChild Development TechClassroom ManagementDigital & Mobile TechnologyDigital LeadershipDisabilitiesEarly ChildhoodEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformEducation LeadershipElementary EducationElementary SchoolEquityFeaturedFirst Year TeachersFreshGamificationGifted and Talented EducationHBCU'sHigh SchoolHigher EducationK-12Online Learning & eLearningOpEducationPersonalized LearningPodcastPolicy & ReformRetention & Social Promotion SeriesSpecial EducationSTEMTeacher EducationTeachersTesting

    The Edvocate Podcast, Episode 6: 8 Ways That Digital Age Teachers Avoid Burning Out

    Spread the loveBeing a teacher is a tough job. So much so, many new teachers end up leaving the field within their first three years. To ensure that the next ...
  • Ask An ExpertAssessmentAssistive TechnologyBlack Boys in CrisisBullyingChild DevelopmentChild Development TechClassroom ManagementCurrent Ed NewsDigital LeadershipEarly ChildhoodEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformEdTech Startups & BusinessesEducation LeadershipEquityFeaturedFirst Year TeachersFreshGamificationGifted and Talented EducationHBCU'sHigh SchoolHigher EducationHigher Education EdTechK-12Matthew LynchModern ParentingOnline Learning & eLearningOpEducationPersonalized LearningPodcastPolicy & ReformRetention & Social Promotion SeriesSpecial EducationSTEMTeacher EducationTeachersTestingYear-Round Schooling

    The Edvocate Podcast, Episode 5: The Archetype of a Great Teacher

    Spread the loveOne of the questions that I am frequently asked is, what does a good teacher look like? I respond by mentioning my 10th-grade Biology teacher, Mrs. Minor, and ...

International Education

  • International Education

    How Can We Improve Teacher Training in the World’s Poorest Countries?

    Spread the loveAccess to education is a basic human right and a subject of importance in every part of the world. The desire and dedication to go to school are ...
  • International Education

    How COVID-19 is Creating a Global Education Crisis

    Spread the loveWhile the novel coronavirus has brought the entire world to a standstill, it’s the education sector that will suffer the most consequences. Almost all across the globe, the ...
  • International Education

    Which Countries Provide Free Education At A University Level?

    Spread the loveAlmost two dozen countries provide free or nearly-free university-level education to their citizens. Some even allow students from other countries to participate in their free education programs; some ...
  • International Education

    Teachers’ Pay Must Be at the Heart of Global Education Reform

    Spread the loveWhile most in the education field believe they are underpaid for the work they do, there are many people who argue that teachers’ pay is fair. Some of ...
  • International Education

    Innovative Approaches to Global Education Challenges

    Spread the loveGlobal education is an ideology that deals with the enhancement of individual perception of the whole world. It is an approach that helps us to become global citizens. ...

Early Childhood Education

  • Child DevelopmentEarly ChildhoodParenting

    40 Questions to Ask When Choosing Your Child’s Preschool

    Spread the loveIn six months or so, we plan to move my 4-year old son Matthias to a new preschool. We are looking for a location that is close to ...
  • Child DevelopmentEarly ChildhoodModern ParentingParenting

    Should You Choose a Play-Based or Academic Based Preschool For Your Children?

    Spread the loveAs parents await their child’s first school years, it is unclear what they should expect when they finally send their three- to five-year-old children to a preschool. Many ...
  • Early ChildhoodEquity

    The Foundational Principles of Anti-Racist Early Childhood Education

    Spread the loveFor children to have an anti-racist early childhood education, many steps must be taken by parents and educators. Some of these steps occur before children even set foot ...
  • Early Childhood

    Growing And Guiding Early Childhood Education Leadership

    Spread the loveEducational leadership is vital in any school whether it is elementary, middle, or high school. Depending on the school’s age range it is important for the leadership (which ...
  • Early Childhood

    Reducing The Role Of Implicit Bias In Early Childhood Education Settings

    Spread the loveImplicit bias is defined as the attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner. While bias is inescapable, that does not mean ...

Gifted and Talented Education

  • Gifted and Talented Education

    The Edvocate’s Guide to Working With Twice-Exceptional Students

    Spread the loveTwice-exceptional is a term used to explain kids who have exceptional talents in some educational areas and challenges in others. In some instances, a twice-exceptional learner could theoretically ...
  • Gifted and Talented Education

    Implementing Curriculum Compacting in Your Classroom

    Spread the loveAll educators agree that differentiating instruction for students is very important. Yet, many districts cannot put this policy into practice. An almost unlimited amount of remedial curricular content ...
  • Gifted and Talented Education

    What Does Academic Enrichment Involve?

    Spread the loveAcademic enrichment activities in the class can take numerous forms and do not always involve prescribed lessons from the curriculum. Enrichment encourages learners to take a more expansive ...
  • Gifted and Talented Education

    What is Academic Enrichment?

    Spread the loveSome learners struggle to keep up in class. Other learners have the opposite challenge. For some learners, their learning moves through content too slowly, causing a lack of ...
  • Gifted and Talented Education

    The Edvocate’s Guide to Cluster Grouping

    Spread the loveCluster grouping is a method educators utilize to meet gifted kids’ educational needs. If cluster grouping isn’t practiced at a certain grade level or a certain school, contemplate ...

Black Boys in Crisis Series

  • Black Boys in Crisis

    The Importance of Mentoring Young African-American Males

    Spread the loveTeachers need to realize that at home, in their neighborhoods, and in school, many students face difficulties that can interfere with learning. Compared to their middle-class counterparts, it ...
  • Black Boys in CrisisDiversityEquity

    7 Ways That Black Students are Discriminated Against in U.S K-12 Schools

    Spread the loveAfrican Africans have a long history of being mistreated in the United States, starting with slavery. It should come as no surprise that their children face the same ...
  • Ask An ExpertAssessmentAssistive TechnologyBlack Boys in CrisisChild Development TechClassroom ManagementDigital & Mobile TechnologyDigital LeadershipDisabilitiesEarly ChildhoodEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformEducation LeadershipElementary EducationElementary SchoolEquityFeaturedFirst Year TeachersFreshGamificationGifted and Talented EducationHBCU'sHigh SchoolHigher EducationK-12Online Learning & eLearningOpEducationPersonalized LearningPodcastPolicy & ReformRetention & Social Promotion SeriesSpecial EducationSTEMTeacher EducationTeachersTesting

    The Edvocate Podcast, Episode 6: 8 Ways That Digital Age Teachers Avoid Burning Out

    Spread the loveBeing a teacher is a tough job. So much so, many new teachers end up leaving the field within their first three years. To ensure that the next ...
  • Ask An ExpertAssessmentAssistive TechnologyBlack Boys in CrisisBullyingChild DevelopmentChild Development TechClassroom ManagementCurrent Ed NewsDigital LeadershipEarly ChildhoodEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformEdTech Startups & BusinessesEducation LeadershipEquityFeaturedFirst Year TeachersFreshGamificationGifted and Talented EducationHBCU'sHigh SchoolHigher EducationHigher Education EdTechK-12Matthew LynchModern ParentingOnline Learning & eLearningOpEducationPersonalized LearningPodcastPolicy & ReformRetention & Social Promotion SeriesSpecial EducationSTEMTeacher EducationTeachersTestingYear-Round Schooling

    The Edvocate Podcast, Episode 5: The Archetype of a Great Teacher

    Spread the loveOne of the questions that I am frequently asked is, what does a good teacher look like? I respond by mentioning my 10th-grade Biology teacher, Mrs. Minor, and ...
  • Ask An ExpertAssistive TechnologyBlack Boys in CrisisBullyingChild DevelopmentChild Development TechClassroom ManagementDisabilitiesDiversityEarly ChildhoodEarly Childhood & K-12 EdTechEdTech & InnovationEdTech Policy & ReformEducation LeadershipElementary EducationElementary SchoolEquityFeaturedFirst Year TeachersFreshGifted and Talented EducationHigh SchoolHigher EducationHigher Education EdTechK-12Middle SchoolModern ParentingOnline Learning & eLearningParent & Family TechParentingPersonalized LearningPodcastPolicy & ReformSecondary EducationSTEMTeacher EducationTeachersTesting

    The Edvocate Podcast, Episode 4: How to Create a Culturally Responsive Classroom

    Spread the loveBuilding a culturally responsive classroom is hard. To help you along your journey, here is your guide to exploring and respecting the cultural backgrounds of your students while ...

RSS Matthew on Education Week

  • Au Revoir from Education Futures November 20, 2018 Matthew Lynch
  • 6 Steps to Data-Driven Literacy Instruction October 17, 2018 Matthew Lynch
  • Four Keys to a Modern IT Approach in K-12 Schools October 2, 2018 Matthew Lynch
  • What's the Difference Between Burnout and Demoralization, and What Can Teachers Do About It? September 27, 2018 Matthew Lynch
  • Revisiting Using Edtech for Bullying and Suicide Prevention September 10, 2018 Matthew Lynch

About Us

The Edvocate was created in 2014 to argue for shifts in education policy and organization in order to enhance the quality of education and the opportunities for learning afforded to P-20 students in America. What we envisage may not be the most straightforward or the most conventional ideas. We call for a relatively radical and certainly quite comprehensive reorganization of American’s P-20 system.

That reorganization, though, and the underlying effort, will have much to do with reviving the American education system, and reviving a national love of learning.  The Edvocate plans to be one of key architects of this revival, as it continues to advocate for education reform, equity, and innovation.

Newsletter

Signup for The Edvocate Newsletter and have the latest in P-20 education news and opinion delivered to your email address!

Contact

The Edvocate
5322 Markel Road, Suite 104
Richmond, VA 23230
(601) 630-5238
advocatefored@gmail.com

Follow us

Copyright (c) 2021 Matthew Lynch. All rights reserved.