Philanthropy in the field of education has become incredibly popular in corporate America over the past decade or so, and now Amazon.com is jumping on the bandwagon too.

The e-commerce giant has started a new math program to help students who struggle with the subject. It’s also offering resources to teachers so that they may better assist students.

Amazon’s new project is called “With Math I Can” and may be found at www.withmathican.org. The site was developed by TenMarks; a company that Amazon purchased three years ago. TenMarks’ primary focus is the subject of math and will be featured heavily when the website officially gets off the ground, according to The Seattle Times.

Math can be a tricky subject for many students. Out of frustration, some students will take on the mindset that math is too tough to conquer and may quickly give up. To alter that mental framework, Amazon’s campaign aims to change the approach that students take when tackling math.

Saying phrases like “I will persevere at math” when encountering a tough equation or math problem are intended to work away at how some students feel about math.

In addition to helping students, Amazon has also included a plethora of resources for teachers so that they may better assist students in the classroom.

The Seattle Times also reports that Amazon has enlisted the help of the National Council of Teachers of Mathematics and schools districts from both coasts.

Concentrating on improving education so that more students have access to better resources and maybe changing how we approach certain subjects is a good thing. Math is traditionally viewed as tough and leads many students to develop a defeatist attitude about the subject.

Having Amazon develop a product, or apparatus, to help students change the way math is approached mentally is certainly a step in the right direction.