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Best College and University ProgramsHigher Education
Home›Best College and University Programs›2023 Best Bachelor’s Degree Programs in Marketing

2023 Best Bachelor’s Degree Programs in Marketing

By Matthew Lynch
May 24, 2021
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Click here to find out more about the ranking methodology that we used to compile this list.

Congratulations! If you represent a college or university that is included in this list, please collect your seal below.

Deciding which college to attend can be a daunting task. For many, it will be the most important decision that they make in their lives. To make an informed decision, you have to consider a lot of variables, such as cost of attendance, financial aid, student-teacher ratio, academics, student life, and more. These factors will either positively or negatively impact the quality of education that you receive.

Do you want to acquire a bachelor’s degree in marketing but don’t know what institution you should attend? Well, if you are as ambitious as I was in my late teens, then you want to attend a top school, instead of an average or mediocre one. Fortunately, we have already done the legwork for you. To help you find the right school for your interests and goals, we’ve compiled a list of 2022’s best bachelor’s in marketing programs.

What institution did we omit from this list? Leave your suggestions in the comment section below.

  1. University of Georgia, Athens, GA

At the Terry College of Business, the undergraduate curriculum continually evolves to accommodate the needs of learners entering a viable job market. Several certificates and concentration programs are available as are study abroad prospects. UGA’s marketing major emphasizes analytical skills, requiring an array of classes to strengthen learners’ abilities in this area.

  1. The University of Miami, Coral Gables, FL

The School of Business Administration has a degree program and certificate programs at the main Coral Gables campus and at other locations across Florida and the world.  A marketing major at UM prepares learners to (1) understand the place of marketing within an organization, (2) identify markets for goods and services, (3) assume responsibility for legal and ethical matters, and (4) utilize methods for planning and managing marketing decisions.

  1. Clemson University, Clemson, SC

The bachelor of science (BS) in marketing can be approached from a general or specialized viewpoint. The degree program was created to develop learners’ comprehension of marketing principles and their place in the business world. Learners can also select to focus on specific subjects within the degree program.

  1. Southern Methodist University, Dallas, TX

SMU has a bachelor of business administration in marketing—a degree program that is managerially focused and research-driven. Marketing majors take classes in general education, business core, and marketing core, as well as two marketing electives and one business elective. The entire degree program is focused on understanding the consumer and thereby understanding how to best meet the needs of the client.

  1. Syracuse University, Syracuse, NY

Syracuse’s undergraduate marketing degree program prepares learners for the challenges of a career in marketing. The major can be coupled with another significant major or integrated into a dual major, depending on the needs and individual goals of each learner.

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