Below you will find pertinent information about the awards process, from how to nominate a person, product, or company to how nominees will be evaluated.

 

What are the award categories?

  1. Best Lesson Planning App or Tool
  2. Best Teacher Productivity App or Tool
  3. Best Learning Relationship Management App or Tool
  4. Best Administrator Productivity App or Tool
  5. Best Differentiated Instruction App or Tool
  6. Best PreK-12 Assessment App or Tool
  7. Best Higher Education Assessment App or Tool
  8. Best Early Childhood Education App or Tool
  9. Best Literacy App or Tool
  10. Best Language Arts App or Tool
  11. Best Math App or Tool
  12. Best STEM/STEAM Education App or Tool
  13. Best Grammar/Writing App or Tool
  14. Best Language Learning App or Tool
  15. Best Creativity Tool App or Tool
  16. Best Critical Thinking App or Tool
  17. Best Cross-Curricular App or Tool
  18. Best ESL/ELL App or Tool
  19. Best Social Studies Social Studies App or Tool
  20. Best College & Career Readiness App or Tool
  21. Best Virtual Learning App or Tool
  22. Best Virtual or Augmented Reality App or Tool
  23. Best Adaptive Learning App or Tool
  24. Best Personalized Learning App or Tool
  25. Best Problem, Project, or Challenged Based Learning App or Tool
  26. Best Artificial Intelligence (AI) Solution
  27. Best Coding App or Tool
  28. Best Gamification App or Tool
  29. Best K-12 Learning Management System
  30. Best Higher Education Learning Management System
  31. Best Blended Learning App or Tool
  32. Best Flipped Classroom App or Tool
  33. Best Gifted Education App or Tool
  34. Best Autism Spectrum App or Tool
  35. Best Learning Disability App or Tool
  36. Best Assistive Technology App or Tool
  37. Best Parent-Teacher/School Communication App or Tool
  38. Best Collaboration App or Tool
  39. Best Study App or Tool
  40. Best Test Prep App or Tool
  41. Best Education Finance App or Tool
  42. Best School Culture/Climate App or Tool
  43. Best Learning Environment Solution
  44. Best Classroom Management App or Tool
  45. Best Behavior Management App or Tool
  46. Best Classroom Audio-Visual App or Tool
  47. Best Higher Education Solution
  48. Best Learning Analytics/Data Mining App or Tool
  49. Best Professional Development Learning App or Tool
  50. Best Security/Privacy App or Tool
  51. Best Student Information System (SIS) App or Tool
  52. Best School IT Asset Management App or Tool
  53. Best Virtual K-12 School
  54. Best Global EdTech Leader
  55. Best EdTech Company
  56. Best EdTech Company Founder/CEO
  57. Best EdTech Startup
  58. Best EdTech Startup Founder/CEO
  59. Best K-12 School Leader
  60. Best Higher Education Leader
  61. Best EdTech Thought Leader
  62. Best EdTech Advocate
  63. Best School District Technology Coordinator/Director
  64. Best EdTech PR Firm
  65. Best EdTech Blog

Categories that do not receive at least 3 nominees will be deleted and nominators will receive a refund of their nomination fee.

 

What is the nomination process?

Step 1 Complete the Online Nomination Form: Anyone can nominate a company or product for an award, provided that they pay the entry fee. You do not have to pay a fee to nominate a practicing educator or administrator for an individual award. This does not include individuals that are employed by for profit or nonprofit companies. Using the categories listed above, fill out the form below and hit submit. If we get it, this will appear: Thank you! Your submission has been received.

Step 2 Submit Payment Via PayPal -OR- Debit/Credit Card:

Edtech companies and PR firms are required to pay to enter. The fee for nominations made from August 1 – August 31 is $99, and for nominations made from September 1 – September 30 the fee is $149. Multiple nominations from the same organization or company are welcomed. You may also enter the same product in multiple categories, but each category that you enter requires a separate entry fee (e.g., $99 x 5 categories = $495.00).

To make your payment, visit our payment page, which is listed below.

CLICK HERE: https://www.paypal.me/theedvocate/99

A PayPal account can be used but is not required to submit your payment. Under ‘Choose a Way to Pay,’ see the bottom option: ‘Pay with a Debit or Credit Card.’ Please email us at advocatefored@gmail.com if you have any questions.

 

What is the deadline for nominations?

The final deadline for submissions is September 30, 2017

Nominations will be judged from October 1, 2017, to October 21, 2017.

 

When will the finalists and winners be announced?

Finalists will be announced on October 24, 2017; winners will be announced on October 31, 2017. Finalists and winners will be notified by email and/or Twitter.

You can access the announcement by clicking here on the dates above.

 

How will nominees be evaluated?

We will solicit nominations from readers. The finalists and winners will be selected by a panel comprised of 2 edtech thought leaders, 2 PreK-12 teachers, 1 college professor, 2 K-12 administrators, 1 college administrator and 2 PreK-12 parents.

Companies and individuals will be judged on the extent to which they are transforming education through the development and/or advocacy of edtech.

Here are our evaluation criteria for products, which appear in the form of guiding questions with accompanying explanations:

Are the developers of the product in the educational field, or are they primarily techies?

Techies may be great at innovating, but they usually don’t know or don’t understand what kinds of features that educators need or how they will be used in a classroom. They simply do as they are told, and that usually makes for a product that only resembles something that educators need. If the developers were in the education field, or employ people who are in the field, then you are likely to have a product that delivers what you need. In our evaluation, we research the extent to which the company or product development team is comprised of individuals with a background in education.

Was the product a result of research and teacher input?

Products are usually a response to an identified need (whether real or perceived). In our evaluation, the question that we ask is, did the company take the time to work with teachers to ensure that the product addresses their concerns and needs, or did the company decide to tell teachers and educators what will work best? If the answer is the latter, you are probably going to be spending a lot of time working on things that are either redundant or unnecessary. If the answer is the former, the product is much more likely to solve problems unique to the educational field. If the company relied on research alone, you have about a 50/50 chance of the product meeting your needs. Ultimately, the best products are a result of listening to the people in the field.

Does the product serve a purpose?

It is important that an edtech product is defined and serves a purpose. Having a defined purpose is also vital when approaching investors. In our evaluation, we test the products to confirm that they serve the purpose that it promises to serve.

Is the product scalable and flexible?

If you are thinking about offering the product to a small focus group, then hope to expand it in the future, you want something that is scalable and flexible. Even if you are only planning on using the product in your classroom, there is the possibility that other teachers in your school will want to try it with their students if it proves successful. If the product is scalable and flexible, you will be able to coordinate with others to bring the technology into more classrooms. In our evaluation, we test the products to confirm that they are scalable and flexible.

Is the product engaging and unique?

Technology should engage students in the classroom, not isolate them. With a marketplace bursting with “innovative” products, the death of many edtech companies is because their product is not unique enough to compete. This is not to suggest that entrepreneurs are not forward thinking but that their products are too similar to products that are succeeding or already have an active user base. Investors are unlikely to invest in products that do not stand apart from their competitors and administrators will not be interested in buying products that they essentially already own. New edtech companies need to do their homework and ensure that their products do not mimic other products and that they offer something new. This is an essential factor if their products are to be a success. In our evaluation, we test the products to confirm that are engaging and unique.

Has the product has been validated?

This is a common problem for many startups in various industries. Customers want to see validation from other users, especially if the product is expensive or takes a lot of time to learn. Without enough visible customer satisfaction, schools may not even want to schedule an initial meeting, let alone invest their time and money. In our evaluation, we assess the extent to which the product has been validated. To score well in this section, companies have to demonstrate that the product has a positive effect on student success.

Does it save student information, and if so how is the data managed?

This is an understandable concern as most of the students are underage. You do not want them to be targeted by marketers and businesses because the students had to register to use the product. You need assurances from the company that this information will be kept private and will be properly secured from hackers. In our evaluation, we research the extent to which each product maintains the security and privacy of its users.

Is their product pricing realistic or sustainable?

The death of any edtech product is unrealistic pricing. As with any product, profit margins should be slim in the beginning. Aim to appeal to a broad market and be aware of pricing models. EdSurge provides a comprehensive insight into pricing models and how startups can optimally price their product in the hopes of both enticing buyers and making a profit. In our evaluation, we assess the product’s pricing model and determine whether or not it is realistic and sustainable.

Did they choose the right business model?

Many edtech products have embraced the freemium pricing model as the norm. This is attractive to new consumers (who like to get things for free) but can be detrimental to edtech companies if those same consumers do not buy the upgrades and in turn, bring money into the company. New edtech companies need to best understand how to sell their product and how to build investor confidence. Not every product will benefit from a freemium model and creators need to understand what plans are available on the market. Without a thorough understanding of pricing and the different edtech business models, new companies will never see a cent in profit. In our evaluation, we analyze the company’s overall business model and estimate the extent to which it will help or hurt the product’s longevity.

How is the customer service, and how responsive are they to issues and defects?

One of the worst failings of a company comes in the form of inadequate or nonexistent customer service. You should always research products before you make a purchase, and that is when you should look into the customer service offered by the provider. If the sales representative cannot answer questions about customer service, particularly about responsiveness, that should be a big red flag on the product. Because of time constraints, in our evaluation, we will look at online reviews related to the product’s customer service.