According to the National Association for Media Literacy Education, media literacy is the ability to access, analyze, evaluate, create, and act using all forms of communication. Media literacy means anything from interpreting emojis to understanding underlying messages in online advertisements to producing viral video content and recognizing native advertising. While media literacy sounds like a practical skill understood by everyone with internet access, it’s astounding how many online users are unaware of their impact on others and their susceptibility to media manipulation.