Colleges provide discounted tuition to select students in the form of grant money and scholarships, allowing them to attend at a cheaper rate than the sticker price. In theory, such discounts can increase enrollment, leading to an overall increase in total tuition revenue for the university. In this context, tuition discounting appears to benefit all concerned: deserving, low-income students have access to a pricey college education, while the colleges can fill their classes with the kind of students that they desire and need.