The Obama Administration has formed an initiative targeted at Millennials (currently ages 18 to 34) and some of their most important life issues, including student loan assistance, technology use, job placement and educational spending by the government. It kicks off today with an appearance at Los Angeles’ Cross Campus, a cross-industry collaborative venue that brings together innovators. President Obama’s address is expected to appeal to young Democrat voters in the weeks leading up to the midterm elections — a critical election where Democrats could gain a foothold going into the 2016 Presidential Election season.

The President’s emphasis on the cost of higher education will certainly appeal to Millennials, many of whom came of age during the economic decline and are still thousands of dollars in debt from student loans. Addressing these concerns, along with how the government should and will help Millennials work through them, shows an understanding from the administration that seems to be lacking on the other side of the aisle.

It’s no secret that Millennials are increasing in influence but also face financial insecurity. The Millennial age group is also the most dominant electoral group and is expected to show a lot of influence in the midterm elections. Addressing the issues of this youngest adult generation is smart because it impacts the rest of the country too. The more secure Millennials are in their careers, finances and other areas of life, the better off the country as a whole.

Do you think that Millennials deserve all of the political attention they are receiving leading up to the midterm elections?