E*TRADE Review 2023: A Comprehensive Look at the Popular Online Brokerage

Introduction
As we enter 2023, many investors are seeking ways to efficiently manage their portfolio, and E*TRADE is a popular platform to accomplish that. In this comprehensive review, we will explore the features and services offered by this well-established online brokerage platform.
Platform Overview
E*TRADE was established in 1982, making it one of the oldest online brokerages in operation today. Over the years, it has built a reputation for providing excellent customer service, advanced trading tools, and a user-friendly experience for investors of all experience levels.
Account Types
One key aspect of E*TRADE’s appeal lies in its variety of account options:
1. Individual/Brokerage Accounts: This standard option is perfect for those looking to trade stocks, bonds, ETFs or mutual funds.
2. Retirement Accounts: E*TRADE offers Traditional IRAs, Roth IRAs, Rollover IRAs and more for long-term retirement planning.
3. Managed Portfolios: If you prefer a hands-off approach, E*TRADE’s managed portfolio services may suit your needs.
4. Custodial Accounts: E*TRADE provides you with the ability to manage investments on behalf of your children with a custodial account.
Trading Tools and Resources
E*TRADE offers robust trading tools and resources to help users make informed decisions:
1. Power E*TRADE: This advanced platform aids users in conducting research and analysis of market trends with built-in screeners and charting tools.
2. Mobile App: The intuitive app allows users to trade on-the-go while staying up-to-date with market news and alerts.
3. Educational Resources: For those new to investing or wanting to expand their knowledge base, E*TRADE’s educational content – including articles, videos, webinars – is an invaluable resource.
Fees and Commissions
E*TRADE is known for its competitive commission structure:
1. Stocks and ETFs: E*TRADE offers commission-free trades for stocks and ETFs, making it attractive to most investors.
2. Options: $0.65 per contract, making options trading affordable compared to other platforms.
3. Mutual Funds: Most mutual funds are available without a transaction fee, while others may attract fees of up to $19.99.
Customer Service
E*TRADE’s customer service is highly praised by users. Support can be reached through live chat, phone or email 24/7, ensuring you receive help whenever needed. Additionally, they offer local branches in select cities for in-person assistance.
Conclusion
E*TRADE’s wide range of offerings – from various account types to an abundance of trading tools – make it an ideal choice for investors seeking a reliable online brokerage in 2023. Competitive fees, advanced platforms and excellent customer service make E*TRADE a strong contender in the world of financial services.