#captionsON™ Reading Campaign Inspires Kids to Turn Screen Time into Reading Time

Spread the loveJust 30 minutes of screen time with captions ON is like reading 30 pages of a 5th grade book, motivating struggling readers to ‘Be. CAPTION.COOL’™ during TV, online shows, and games. TROY, Ohio (Sept. 2, 2020) — Recognizing that 65% of American children are not proficient in reading—yet spend hours daily “glued” to screens—the new #captionsON Reading Campaign educates parents and teachers that screen time can be a form of reading time. All TV’s and channels, as well as online videos and most games, have built-in Closed Captioning functionality (CC), and it is easy, free, and cool to click captions ON. The #captionsON campaign is geared toward kids ages 8-12 but can … Continue reading #captionsON™ Reading Campaign Inspires Kids to Turn Screen Time into Reading Time