Coors Light awards $100K in HBCU scholarships
Coors Light ended the HBCU (Historically Black College and Universities) classics football season by providing $100,000 in scholarships to HBCUs across the country.
According to lasentinel.net, Coors Light gave scholarships “benefiting juniors and seniors aged 21 and older” who attended HBCUs.
The beer company was also an official sponsor of 5 classic football games and the SWAC (Southwest Athletic Conference) Championship game that was held in Houston.
“Supporting higher education and investing in our communities have always been priorities for us as a brand,” said Joe Sargent of the Coors Light multicultural marketing team. “The HBCU Classics are a great way to celebrate the unique culture and experience these institutions offer, and we’re happy to continue supporting higher learning within the African-American community.”
The support that Coors shows for HBCUs isn’t new. Over the past 25 years, Coors has given over $1 million to support higher education over the past seven years.
While having the support of brands like Coors may be slightly controversial because it is a beer company, the backing that it gives to HBCUs through means of finances and other areas has been vital. The money given means that more students will have a chance to earn a college degree, and attain more in life as a result.
It allows for mores students to attend college, and better yet, they get to attend an HBCU, which has powerful cultural significance. I say instead of worrying about the source of these particular funds (from a completely legal company), we should applaud this donation and hope that other large corporations will follow suit.